Are the words you use across your global marketing – across multiple languages – understood in the way you intended? Are they helping you foster understanding and build customer relationships? This year I attended RWS annual flagship event, Connect, that took place in June. This event explored this topic in more detail – unlocking the …
This space emphasizes the importance of connections and translation in our daily lives. We are constantly connecting and translating, not only via words, but through the whole spectrum of communication. Translations entail different cultures, translations mean communication. As full-time translators, we keep on connecting worlds and cultures. One of my dear friends reminded me this …
We are connecting translation with effective copy. Just a short synopsis of our origins and why you need effective copy. What is a brand? What is it in a brand? Which is the why behind our brand? What is the meaning of Lift Value Translations & Consulting? Values and words go together. They are embedded in your communication. We do …
